OpenAI has expanded its suite of multimodal AI technologies by introducing Sora, its text-to-video generation model, to ChatGPT Plus and Pro users. This move allows users to create short videos from textual prompts, marking a direct challenge to similar tools offered by Meta, Google, and Stability AI’s Stable Video Diffusion.
What Is Sora?
Sora is a state-of-the-art AI model designed to transform text into video. Initially launched in February 2024, it was available only to safety testers in a limited research preview. Now, it is accessible as Sora Turbo to ChatGPT Plus and Pro subscribers at no extra charge, enabling the creation of videos up to 1080p resolution and 20 seconds in length. The feature supports multiple formats, including widescreen, vertical, and square aspect ratios.
Future Plans and Pricing
OpenAI plans to introduce customized pricing models for Sora based on user needs. These tailored pricing options are expected to roll out in early 2025.
Regional Availability
Currently, Sora is unavailable in EU countries, the UK, and Switzerland due to regulatory challenges. However, it is accessible in most other regions where ChatGPT operates.
Content Moderation and Abuse Prevention
To prevent misuse, OpenAI has implemented strict content moderation policies. The platform will block the creation and upload of harmful materials, including child exploitation content and sexual deepfakes. Initially, video uploads of individuals will be restricted to reduce risks while OpenAI refines its deepfake mitigation strategies.
Targeting the Competition
By launching Sora, OpenAI enters the competitive text-to-video space, aiming to rival tools developed by industry leaders like Meta and Google. With its user-friendly integration into ChatGPT, Sora is poised to attract creators, businesses, and developers looking for innovative content-generation solutions.
Sora represents a significant step forward in OpenAI’s vision for multimodal AI, offering advanced tools to enhance user creativity while prioritizing safety and ethical use.
