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meta privacy policy

New Meta Privacy Policy of 2022: Clearer than ever

Background

In the 21st century, social media has become a part and parcel of our lives. From updating our friends and family about the new job promotion to the vacation of a lifetime, a huge part of one’s day-to-day activities are voluntarily shared on various social media platforms. Get to know about the latest Meta Privacy Policy, in this blog so you can plan your next SMM moves accordingly.

A huge chunk of social media platforms such as Instagram, Facebook, and WhatsApp is owned by Meta (formerly Facebook). The combined monthly users of Meta platforms stand at a staggering 3.6 Billion! Thus, it is imperative that any decisions by Meta with regard to its privacy policy on these platforms immensely affect the lives of the general populace. Let us explore what constitutes Meta’s new privacy policy, which would come into effect on the 26th of July 2022.

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What’s new in Meta privacy policy?

In a press note, the company has said it has rewritten its policy to make it easier to understand and to reflect the latest products Meta offers. “While the text looks different in many places, Meta is not collecting, using or sharing your data in new ways based on this policy update and we still do not sell your information” it further added “These Meta updates give us no new rights to people’s data. Our goal here is to be clearer and more transparent by adding more details and examples of our data practices.”

To make it more lucid, the company has focused on making its privacy policy more understandable, usable and exercisable. The meta privacy policy update can be summed up in three major aspects:

1.     Clear framing: According to Meta, it has revised and rewritten its meta Privacy Policy to make it simpler for individuals to access the controls it provides to manage their privacy as well as make it easier to understand. The firm further asserts that the new policy is a result of input from users, policymakers, and privacy experts.

2.     More Accessible: Meta has centralised the new privacy policy for users to easily access. One can access the updated policy here. In the context of such an arrangement, the company has added “You can think of Privacy Center as a hub for your privacy questions, where you can learn about how we use data, make use of some of the various privacy controls that we offer, and brush up on key account security tips and tools. We’ll also continue adding more guides and controls to it.”

3.     Wider Autonomy: The company has also expanded on how it uses and divulges information to third parties. A user’s ability to select who sees their posts and the topics of the advertisements they want to see has increased. Until the user picks a different audience on a subsequent post, the default audience they choose will now be applied to all future posts they publish on Facebook. Users can avoid choosing an audience manually for each post within a time period in this method. 

Why now?

While updating meta privacy policy is not uncommon, considering Meta’s past actions, people are more alert about such changes. Meta makes it clear that the purpose of updating the meta privacy policy is to help users understand how the company collects, uses and shares information and how things work on the side of the company. It also states that this change does not grant new rights to gather more data and that the user receiving the notification does not need to do anything about it. 

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Aman Nick

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